SO, WHAT IS ARTISAN ROASTED COFFEE?

It seems almost everyone in North America is familiar with this term. Everyone EXCEPT those in the NY/NJ Metro area! Moon Doggie Coffee Roasters is dedicated to sharing the lore of authentic fresh-roasted specialty coffee. We’ll even teach you how to do your own blending and roasting in the comfort of your own abode.
Email us at: info@MoonDoggieCoffee.com for information on our classes.


 
PERSONALIZED BLENDS, CUSTOM LABELING & WHOLESALE ACCOUNTS

Moon Doggie Coffee Roasters wants everyone to enjoy truly FRESH ROASTED coffee. We partner with independent coffee houses, restaurants, retailers, and offices. Our only requirement is a small weekly minimum order. Personalized blending, labeling, and volume discounts are also available.
IF TRUTH BE TOLD, DO YOU REALLY HAVE THE BEST OF EVERYTHING?  
WELL, NOW MOON DOGGIE CAN GIVE YOU THOSE BRAGGING RIGHTS!

We will locate the finest and rarest of estate coffee JUST FOR YOU!!!   Then a roast will be formulated to your personal specification and your own distinctive label will be created. Your green (raw) beans (as well as your custom roasting recipe) will be stored in our secure climate-controlled area.   When you are ready to have your coffee roasted, give us a call and let us know the quantity needed and how you want it packaged (2 ounce to 2.5 pound bags). In a couple of days, it will be delivered for your enjoyment. Imagine having that exceptional gathering and serving your associates something NONE OF THEM WILL EVER BE ABLE TO PURCHASE (although YOU can sell it to them if you desire!!!)
What sets Moon Doggie Coffee Roasters apart from the rest?
QUALITY (or WHAT’S IN YOUR COFFEE?)

The only coffee we sell is Arabica Specialty grade – the BEST!
We buy from farms and estates that hand-pick and sort their beans. The big commercial brand roasters regularly use low grade beans that are machine-shook off the coffee trees. Here’s something they don’t want you to know... the current United States FDA (Food and Drug Administration) rule allows pre-packaged, pre-ground coffee to have up to 30% defects - twigs, dirt clumps, stones, or other extraneous matter (we know, but do you really want to?)

LEADED OR UNLEADED (DECAF)

There are two ways to extract caffeine from coffee: the Water Process method (Royal Select and Swiss) and the Chemical Solvent method.

The Chemical Solvent method is the cheapest and most commonly used method for removing the caffeine from coffee. Chemicals, such as methylene chloride, ethyl acetate, and highly pressurized carbon dioxide remove 96 - 98% of caffeine.

The Swiss Water Process uses a natural green coffee extract rather than chemicals to remove the caffeine. Done properly, this organic method successfully eliminates 94 - 96% of the caffeine while it retains more of the flavor compounds present in the essential oils.

In the Royal Select Water Process, the green beans are immersed in filtered water in order to extract the caffeine. The water contains the soluble compounds found in the coffee beans, which helps to lock in the original flavor and promotes the high quality of the finished product.

The caffeine is separated from the water through charcoal filters, which allow the flavor components to remain in the immersing tank. The result is a 99.9 % caffeine free & chemical free quality product.

Moon Doggie Coffee Roasters only roasts and sells coffee that has been decaffeinated using the Royal Select or Swiss Water Process method.
 



ROASTING


Unlike fine wine, roasted coffee DOES NOT IMPROVE WITH AGE!!!

You know that stuff your grocery store sells in cans (or even those ‘new’ sealed bags)? Look carefully...is there a date that tells you when the coffee inside was roasted? NO?
This coffee was probably roasted many months (or even years) ago! And don’t let those beans in the pretty clear bins fool you. Do you really think the stores throw out all of the old product before they add more ‘new’? One more little detail...roasted coffee beans CAN GET RANCID!

Next, go into one of those famous coffee chains. Pick up a bag. No date? Now, ask one of their employees when their coffee was roasted. If they give you a date, ASK THEM TO PROVE IT!!!

Moon Doggie believes that if you are going to pay for a premium product, you have the right to know everything possible about it. Our coffee is roasted in small batches. We always know the date!


PACKAGING & STORING

Roasted coffee has an enemy – its name is OXYGEN. Oxygen immediately begins to destroy the flavor of your coffee.

Coffee needs to be stored in an airtight container at room temperature. Do NOT refrigerate or freeze your beans. This causes condensation and your coffee will pick up many strange odors.

Moon Doggie does not pre-pack our coffee. It is packed immediately before we ship it to you.


GRINDING

Grinding your beans immediately before brewing will give you the fullest flavor. Moon Doggie strongly recommends using a burr grinder. This type of grinder crushes the bean which allows superior flavor extraction.


BREWING


Brewed coffee is 98-99% water. So it only makes sense that BAD WATER = BAD COFFEE! Spring water or good filtered water is ideal.

Use between 3.25oz – 4.25oz of coffee per 64 fluid ounces of water.

Brew between 190’F - 205’F for a full, flavorful extraction.

*** All water (including ice) used for consumption at Moon Doggie Coffee Roasters cafe is filtered using the Everpure filtration system. NSF International, which sets the food-service industry standards for water filtration systems, has tested and certified Everpure precoat filters with its highest ratings for meeting strict guidelines for health and aesthetic qualities.



 





Moon Doggie Coffee Roasters at Johnny's Italian Market,
46 Westwood Avenue, Westwood, NJ 07675  201-556-0111
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